Establishing Thematic Distinctness to Stand Out From the Crowd

Consumers are overwhelmed. They are constantly bombarded with countless messages and rarely have time to compare competitors. That’s why it is crucial to stand out from the crowd with distinct and memorable content marketing. Join us for this insightful session, led by David Brown, SVP and Head of Strategy at Knotch, and featuring Jenn Eldin, SVP and Head of Content Marketing at Bank of America, as they explore the importance of thematic distinctness and how to achieve it by following the data. In this session you’ll learn:

• Why understanding your buyer is critical to creating content that resonates
• The importance of consistently delivering your brand’s unique point of view across all interactions and touchpoints
• What it means to exceed expectations in content marketing and how to leave a lasting impression
• Why you should develop content that not only informs, but also grips your audience
• How to analyze performance data to identify what works, including topics, formats, lengths, tones, and structures